Lead magnets
Trade free content for a prospective student's email.
Setting one up
1. Create a course to use as a free resource (price it at 0).
2. On the course's Visibility & search tab, check "Set as lead magnet (free resource)" and publish it.
3. It appears in a separate "Free Resources" section on your homepage and course directory.
How visitors redeem it
A logged-out visitor only needs to enter their email (name optional) to get instant access — the system creates an account automatically (no password yet) and grants access. They can later use "Forgot password" to fully activate the account.
A lead magnet only works while the course's price is 0. If the course has a price (including a pricing tier), visitors see the normal Buy button and can't claim it with just an email.
Exporting your list
Go to Students → Student list → Export CSV for a CSV list. If you've connected an email marketing integration, redeeming a free resource also triggers an automatic sync.